When we say ETHYST® is 100x Cleaner than the U.S. Legal Minimum, we mean it... literally. While most skincare brands operate within outdated safety thresholds, we rebuilt our formulas from the ground up using a new standard: The Champagne Standard™.
What Does “100x Cleaner” Really Mean?
The U.S. allows thousands of chemicals in cosmetics that are banned elsewhere. Many of these ingredients (from hormone disruptors to neurotoxic preservatives) remain hidden behind vague labels like “fragrance” or “trade secret.”
At ETHYST®, we decided “legal” wasn’t good enough. We eliminated over 3,200 commonly used toxic ingredients... entire classes of them, in fact... to ensure our products support both human health and long-term skin integrity.
This commitment makes ETHYST® CertClean® Certified, meaning every formula is verified by North America’s leading clean beauty certification for safety and transparency.
The Champagne Standard™: A New Benchmark for Clean
The Champagne Standard™ was born out of frustration and love.
Frustration that “clean beauty” had become a marketing buzzword.
Love for the idea that skincare could be radically honest: both effective and ethical.
Under this proprietary benchmark, each ingredient is screened for:
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Endocrine Safety – protecting hormonal balance.
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Neurological Safety – avoiding neurotoxic compounds.
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Microbiome Support – maintaining your skin’s natural barrier.
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Environmental Integrity – ensuring biodegradability and ethical sourcing.
We don’t just avoid toxins. We actively design formulations that work with the body, not against it.
Why the Legal Minimum Isn’t Enough
The beauty industry often hides behind compliance, but compliance doesn’t equal safety.
In the U.S., only 32 cosmetic ingredients are banned by law. In contrast, the E.U. restricts over 1,300.
That’s not innovation, that’s neglect.
Our answer was simple: Do better. Be better. Set the new bar.
ETHYST® exists to prove that “clean” should actually mean something.
The Cleanest Skincare on the Planet™
Our formulations go beyond trends. They’re rooted in evidence, crafted by an esthetician and herbalist who believes skincare is both science and soul.
Every bottle embodies the belief that when you remove the unnecessary, what remains is purity, performance, and peace of mind.
Because clean should actually mean something.™
Explore the full ETHYST® system — The Cleanest Skincare on the Planet™ — and experience what 100x cleaner truly feels like.
