Massachusetts — Dec 2, 2025 — ETHYST®, the clean-beauty brand known for its uncompromising safety standards, purpose-driven mission, and its distinction as the Cleanest Skincare on the Planet™, announced today that its recent Giving > Getting Event generated more than 10,000 meals donated to Feeding America.
The initiative grew from a simple belief: that shopping can create meaningful impact. ETHYST® began the weekend with a free activation on Wednesday, November 26, inviting anyone to click a special link that donated 10 meals—no purchase required. Beginning late Thursday evening, every order placed throughout the weekend provided at least 20 meals, with many contributing up to 60 meals to families in need across the United States.
“While the world raced for discounts and doorbusters, our customers chose purpose,” said Amber Champagne, Founder of ETHYST®. “They chose to support small business, uplift others, and show that generosity still matters. Because of them, families across the country are sharing meals tonight.”
Rooted in the brand’s ethos of Giving > Getting, the activation transformed everyday purchases—skincare, rituals, and gifts—into tangible support for communities facing food insecurity. Each order represented both self-care and care for others, underscoring ETHYST®’s commitment to making beauty meaningful.
“Behind every plate of food is a ripple of kindness that started within this small but powerful community,” Champagne added. “This weekend wasn’t about sales. It was about connection, intention, and reminding people that even small acts can nourish more than one life at a time.”
ETHYST® will continue its mission-driven momentum throughout December with its Holiday Gift Edit, featuring curated gifts designed to carry purpose, story, and care while extending the spirit of giving into the season.
