At ETHYST®, “clean” isn’t a buzzword... it’s a benchmark. The ETHYST® Champagne Standard™ is our proprietary clean benchmark and uncompromising formulating philosophy that goes beyond the “clean beauty” requirements set by retailers like Sephora, Ulta, and even Credo and it is what makes us The Cleanest Skincare on the Planet™.
While we deeply respect the progress those platforms have made, but at ETHYST®, we’ve taken it even further by focusing not just on exclusions, but on long-term skin compatibility, transparency, and formula integrity.
Other retailers stop at “no parabens” or “no sulfates,” we go deeper eliminating entire categories of ingredients including hidden irritants, prioritizing microbiome harmony, and designing every product for long-term skin compatibility. Here’s what makes our clean standard the most advanced (and honest) in skincare.
❌ First, What’s Obviously Not In It
- No fragrance
- No essential oils
No parabens
No drying alcohols
No phthalates
No sulfates
No dyes - No cruelty
No animal testing
Now, how we go further:
- No essential oils or natural fragrances, even those allowed by Credo. We’re fragrance-free, full stop
- No ethoxylated ingredients (PEGs, etc.), regardless of sourcing or testing
- No masking agents or ambiguous “parfum” ingredients
- No polquaterniums
- No silicones
- Every ingredient serves a skin-supportive purpose, not just trend appeal
- Microbiome-friendly and barrier-safe by design, not just by claim
- Sustainability without compromise: thoughtful ingredient sourcing and functional packaging that protects product integrity
ETHYST®, guided by The Champagne Standard™, set a new global benchmark for safety — avoiding over 3,200 questionable or harmful ingredients across EU, U.S., and clean beauty lists. That’s 100× cleaner than the U.S. legal minimum.
🔍 We’re transparent about every single ingredient
- No hidden fragrance blends, masking agents, or vague marketing claims
- Each formula is designed for microbiome safety, barrier support, and long-term skin health... not just short-term feel-good effects
- Champagne Standard™ Ingredient Scanner available for use on our site
✨ We make products that are truly skin-compatible
That means every ingredient serves a purpose: to support, not stress, your skin.
We don’t rely on trendy actives or aggressive exfoliants unless they’re backed by science and balanced with calming, nourishing components.
You can think of it like this:
Other clean standards are gold. The ETHYST® standard is Champagne level.
When your skin deserves more than just “clean,” there’s only one standard: Champagne.
